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active2023-01-01 — Present
Shattering the Invisible Chains: Women Entrepreneurs in Egypt
Collaborators: Prof. Magda Hassan, Prof. Jaideep Prabhu, Prof. Jarrod Vassello

Investigating how age and gender influence buyer dependency in microenterprises in Egypt, this study uses multi-methods, including surveys, interviews, and scenario-based field experiments, to identify effective interventions to reduce supplier dependency and improve business performance for women entrepreneurs.
Awards & Grants
CJBS Small Grants Award ~ £5,000
Cambridge Judge Business School2025-2026