AI-Powered Satellite Data and WhatsApp Advisories for Farmer's Productivity (with Farmonaut)
Collaborators: Prof. Paul Kattuman, Prof. Luisa Corrado, Prof. Jaideep Prabhu

Evaluating the causal impact of Farmonaut’s AI-powered satellite-based agricultural advisories on farmer productivity. Comparing WhatsApp-based alerts versus the JEEVN AI web portal, using remote sensing data (NDVI, SAVI), Regression Kink Design, and quasi-experimental techniques across 900+ farms.
Awards & Grants
PhD Sustainabaility Best Paper Award ~ $500
PhD PEDL Research Grant ~£25000
Articles

Research grant on AI-assisted farming in emerging markets
Soniya Gupta-Rawal, a PhD candidate at Cambridge Judge Business School, has been awarded a prestigious PEDL PhD Grant of £25,000 for her PhD research project under a special exploratory research grant (ERG) programme from the organisations Private Enterprise Development in Low Income Countries and the Centre for Economic Policy Research. Only 12 projects have been funded under this special call.
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PhD Sustainabaility Best Paper Award
Soniya Gupta-Rawal is selected among the 15 global PhD Researchers as the 18th Ivey PhD Sustainability Fellow. Her paper received the Best Paper Award.
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4th UK Workshop on Digital Economics 2026 - Centre for Competition Policy (CCP) | Imperial Business School, London
This initiative connects research about the Economics of Digitization to policy and managerial practice. The aim is to create a network that gets UK-based researchers and practitioners to discuss the economics of digitization.
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